One of the A&R told them they were a great band but needed to write their own songs..
“You just really got to do it. ..so way we walked on… Everybody looked round .. and who’s gonna write ? …And me being an art student.. being able to say long words.. like uh.. perspicacity.. which I heard on the Spike Milligan album.. uhh … was elected to do the job.. and about eight, ten weeks later.. the song I had written “I can’t explain” was number 8 in the chart… it all seem so automatic and easy for me”
PETE TOWNSHEND interview 1974